Free Resource
How We Market Your Home
The six-phase listing plan behind 1,000+ home sales in Greater Des Moines.
Most listing marketing is posting and hoping. This is what we run instead. Every home we list gets the same six-phase plan, and it starts working before your listing ever goes live. The shape of it is right here on this page. The full plan, with the details and the numbers, is yours for an email.
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"Heather's marketing was top-tier, her negotiation skills were outstanding, and her advice throughout the process was consistently strong and steady."
— Home Seller, Norwalk
The six phases
01
Strategy
Pricing built from the comparable sales, with every comp shown to you, and a marketing plan built around your house instead of a template.
02
Protecting the Sale
Every document handled together, including the Iowa abstract, so nothing surfaces days before closing when it's hardest to fix.
03
Staging & Prep
A walkthrough that tells you what's worth your time and what to skip, then professional photography, typically back the same day.
04
Exposure
Agent-to-agent outreach before your listing goes live, an MLS launch timed for the first 14 days, syndication everywhere buyers look, and social promotion aimed at people searching your area and price range right now.
05
Showings
Scheduling on your terms through ShowingTime, feedback chased down within 24 hours of every showing, and open houses only when there's a strategic reason.
06
To the Closing Table
A written report every week you're on the market, an updated estimate of proceeds with every offer, and a team that stays in the deal through closing day.
The full plan goes deeper: how we qualify for Zillow Showcase and the performance numbers behind it, how we sort showing feedback into what's fixable and what's priced for, what happens when offers are slow, and reviews from sellers who lived the plan.
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